eBay North America

eBay stands as a pioneer and leader in the online marketplace realm. With a mission to foster connections beyond mere commerce, eBay emerges as a trusted ally in the digital shopping landscape. Throughout my time at DEPT®, I've lead various campaigns showcased on eBay's website, as well as crafted content for their CRM communications and social media platforms.

Onsite Assets

I have created numerous visual assets that prominently feature on eBay.com. Showcasing products in a meaningful, cohesive, and genuine manner, reflects the brand's core values. Onsite campaigns encompass a range of dynamic assets strategically placed across the entire website and eBay's mobile app.

Emails

Given eBay's emphasis on web accessibility within its design systems, ensuring inclusivity while upholding their brand expression is in the forefront when tasked with designing emails.

2023 eBay Antiques Booth

The Las Vegas Antique Jewelry & Watch Show is the largest trade-only event catering to the antique and estate jewelry and watch industry. Nearly 400 exhibitors grace the show floor to display only the finest merchandise from across the globe acquired by world-renowned antique, vintage and estate jewellers.
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I was given the opportunity to design the print and digital assets that will be used in and around eBay's booth with the goal of showcasing the variety of high quality and rare vintage find on the site.

Social posts

eBay uses its social channels to expand its audience reach and foster engagement. Designing for social platforms enables us to delve into creative explorations not typically seen on the website, enhancing the storytelling elements that eBay values in our designs.

Dispo

is a social media app that aims to recreate the experience of using a disposable film camera. They encourages users to take photos without edits, simulating the anticipation and surprise of waiting for film to be developed. The app promotes spontaneity and authenticity in photography, fostering a sense of nostalgia in a digital age.

During my time as a freelancer at Dispo, I collaborated with their team to create content for their social media platforms and digital products.

Custom wordmarks made for Dispo's seasonal cameras

Bumper video templates made to showcase different camera options.

In app video announcement for the launch of Dispo's new feed layout.

Qupid

is a conceptual dating app for users in search of a match-making experience unlike traditional mainstream options. Created as a response to SOD apps (swipe online dating) that saturate the market, Qupid is a subversive take on modern dating that emphasizes personality over physical attraction.

Problems

The current climate of dating apps consists of the same swipe right model made prominent by Tinder. Though several apps have been created to improve this experience, they still fail to escape pitfalls inherent with the utilitarian approach of SODs. These problems include the varying levels of commitment users have to the experience as well as an unhealthy focus on physicality which is amplified by the fordist models these apps follow.

Solution

Qupid is a real time matchmaking game in which users go through a series of randomized personality driven questions that would allow them to get to know their potential matches. Throughout the experience, users do not receive any information regarding another user's physical appearance. Only upon receiving a match do user's gain access to a profile much akin to a traditional dating app profiles

Walkthrough

Each instance of Qupid is a linear experience that would take roughly 5 minutes to complete. The game starts with a total of 6 participants divided into two teams with users on each side being compatible with the opposite team's predetermined preference. Qupid functions as long as each side has more than 1 participant remaining.

Getting Started

From the home screen, users have access to three things, their profile, their messages and a start button. Choosing the latter would send the user into a queue while the app finds other participants. This screen gives users an estimated wait time notifying them once enough users have been found.

Joining a Game

When 6 participants have been found, the users have 30 seconds to join, after which, they are welcomed by Qupid, the apps charming virtual host.

Q&A

The users then go through a series of personality driven questions radomized and at times personalized to match the participant's common interest, They are given 30 seconds to answer the prompts. After the allotted time or after all participants have submitted their answers, the user are shown the answers given by the opposite team.

Pintado

is a bilingual stick and poke tattooing kit packaged in a bespoke wooden tool box that doubles as a makeshift light box. It is a product made with reusability, safety, and education in mind.

Concept

Pintado is a tagalog word adapted from the spanish word meaning painted. Pintados was also the name Spaniards gave some indigenous peoples in the Philippines due to the tattoos that decorated their bodies. This product was envisioned to be a specialty item complimenting a museum exhibit on tattoos. Presented in both English and Tagalog, Pintado takes inspiration from various indigenous Filipino cultures that practiced the art form. Due to centuries of colonization, a lot of The Philippines’ indigenous cultures have been wiped out and forgotten. Pintado was created as a tool to educate users on not only safe stick and poke practices but also on this aspect of culture in precolonial Philippines.

The back of the kit functions as a portable easel / light box with the use of the plexi glass sheet found on top of the inner compartment allowing the user to draw and transfer their designs.

Inside are two instructional pamphlets, one with step by step instructions on how to safely give and care for a stick and poke tattoo, and the other with a guide on how to read and write in Baybayin, one of the most widely used pre-Hispanic scripts in the Philippines.

Special Thanks: Jack DeFerrari & Loris Dotto

Motion

The following are a select few of my motion explorations. You can find more of my work here.

How to Make it in America

Eponymously named after the short lived HBO series, How to Make it in America chronicles my personal explorations into the world of fashion. Though materialized for my BDes thesis project, the seeds of these projects have been planted before I could even remember. This is an ongoing love letter to fashion and self expression.

Background

Historically fashion has been a way for individuals to self identify and express themselves. This was its most evident within the world of streetwear. Prior to the dawn of social media, wearing a graphic tee could speak volumes. People were able to use fashion as a tool to communicate a brand's own messages and generate communities of likeminded individuals.

Worldly Matters

Worldly Matters was created not with the intentions to be a brand but more so as a platform for individuals to express and share their opinions on whatever topic that matters to them. With the goal of facilitating conversation and human connections, Worldly Matters finds itself disseminating Op-Eds through streetwear.

Complexities of Beauty

Worldly Matters' inaugural launch discussed the work of Sofia Coppola and the critical backlash she's received in career particularly with her first three feature films.

Edited by Brittany Rogers

Summer 2020

Unfortunately the pandemic heavily affected the production and role out of this project and I decided to delay it to a later date. However, the outcries towards racial injustices, the continued fight towards a more equitable future, and seeing how the pandemic heavily effected the socially and economically vulnerable people, I had to reevaluate my values and what I wanted to put out into the world. I decided to scrap Worldly Matters but soon after, I started conceptualizing the next iteration of this project.

If you would like keep up with my journey you could follow it here.